Fifth Avenue Interiors Inc
Service IT - Mississauga

Benjamin Moore began his business venture in 1883, in a small building in Brooklyn, Robert M. Moore, with his older brother, manufacturing a coating for walls called Calsom Finish, New York. Over the years, decorative, a lead free, there followed a number of new and innovative products: Sani-Flat, flat finish that could withstand frequent washings. So popular was Muresco that it became a household name and has found a place in Webster's Standard Dictionary. It signifies the three "I's" and is still proudly worn by Benjamin Moore employees on their service pins.In 1892, Benjamin Moore refined the process he originally developed for his Calsom Finish and introduced a new product called Muresco - a wall and ceiling finish unique for its time. This philosophy continues to serve as the guiding principle behind Company policy.The "Triangle M" logo in its present day form was developed in 1925 by L.P. Moore, when the concept of "Integrity, Intelligence, and Industry" was expanded to be the guiding principle of the Company in its dealing with customers, suppliers and employees. These values are also known today as Leadership, Innovation and Performance, as stated in our Internal Vision. He believed the company should pursue "The application of Intelligence to Industry based upon Integrity." The three key words of that statement, and Integrity, Industry, Intelligence, were soon adopted as the three core values of the organization. In 1889, a New York Corporation was formed; shortly thereafter the present New Jersey Corporation was organized.In his earliest years as founder of the Company, Benjamin Moore articulated a personal philosophy that became the company's first credo. A profit was made on operations in that first year and growth of the business came quickly. Then came Utilac, quick drying enamel that became a popular replacement for the volatile lacquers of the period.Due to extraordinary and growing demand for its paint products, Benjamin Moore and Co. launched an ex